Scenario

A leading-industry marketing company leverages technology and processes data to provide insights and tools to marketing decision-makers. They offer return on marketing objectives, marketing planning software, ROI tracking software to help clients determine ideal spend level, portfolio allocation, media mix, and creative execution.

As GDPR was fast approaching, the company needed to see if their processes were aligned with regulations. For them to achieve compliance, they needed to conduct a GDPR assessment of its policies, processes, and controls.