Case History: GDPR Compliance
for Marketing Agency

As GDPR was fast approaching, the company needed to see if their processes were aligned with regulations. For them to achieve compliance, WCG helps to conduct a GDPR assessment of its policies, processes, and controls.

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  • Scenario

  • A leading-industry marketing company leverages technology and processes data to provide insights and tools to marketing decision-makers. They offer return on marketing objectives, marketing planning software, ROI tracking software to help clients determine ideal spend level, portfolio allocation, media mix, and creative execution.
    As GDPR was fast approaching, the company needed to see if their processes were aligned with regulations. For them to achieve compliance, they needed to conduct a GDPR assessment of its policies, processes, and controls.

  • WCG Strategies

  • WCG was contracted to determine the company’s GDPR compliance, conduct a privacy impact assessment, and develop policies aimed at managing the rights of data subjects and the legal basis of all held data. WCG employed a variety of information gathering and analysis tools and techniques. This was in order to determine the organization’s level of compliance.
    Following services were provided during the whole process:
    • Reviewed security and privacy controls, processes, policies, and procedures
    • Conducted cybersecurity assessments, including vulnerability and penetration tests
    • Developed data flow maps to assess privacy risks associated during the process of collecting, processing, storing and transmitting personal data
    • Developed a remediation plan
    • Executed a Data Protection Impact Assessment (DPIA)

  • The Outcome

  • WCG provided specific findings and recommendations to assist the company to achieve GDPR compliance. WCG developed policies that enable the company to better manage the rights of data subjects, the legal basis of all held data, and the agreements between the company and third-party vendors, suppliers, and partners. The implementation of these recommendations improved company’s security and privacy posture.

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